AdSense is a great tool for monetizing your website. Unfortunately, a large number of users fall prey to some common mistakes and never even realize that they’re functioning way below their maximum earning potential.
Here are a few AdSense tips that will help you optimize your website for both higher revenue and an enhanced user experience.
1. Use multiple ad units to maximize conversion
A simple way to bump up your AdSense click rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them.
Make sure that the best-located ad on your web page shows up first in your HTML code. This will ensure that your most visible ad real-estate is taken by ads that place the highest in the auction—increasing your revenue.
And remember to adhere to the AdSense maximum ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.
2. Limit the number of ads above the fold
In web design terminology, “above the fold” refers to the portions of a web page that are visible without scrolling. When too many ad units are placed above the fold, users get turned off because finding the content that they came in for, gets difficult, and the tendency to exit the page increases. As a result of this, Google now penalizes such pages.
3. Optimize the color impact of text ad units
Experimenting with the color of text ad units is essential to increasing their visibility. An ad style that work on a light website theme may look too bright and distracting on a darker one, turning users away not only from the ad but from the web page.
For the most unobtrusive user experience, match the background and border color of the ad unit to the background of the page where the ad will be placed.
For a more distinct ad, match background and border colors to your website, but don’t match them exactly to where the ads are placed. Try out different styles and measure ad performance over time to settle on the best performing format.
4. Create and implement responsive ads
This ties into a larger point of implementing a responsive design on your website (which is something you really need to do if you’re running a website in 2015). Wikipedia explains responsive design as follows:
“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, mobile phones).”
5. Link your AdSense and Analytics accounts
Linking your AdSense and Google Analytics accounts gives you access to AdSense metrics such as revenue, clicks, and impressions which you can add to your favorite analytics reports to get a better understanding of how well your pages or content is monetizing.
This data can assist in optimizing your site such as the optimal ad load or what type of content to focus on.
Once you’ve linked your properties, you can use insights from Analytics to refine and optimize your AdSense ad units, improving the overall performance of your website.
6. Keep your design and content user-focused
In the mad race to increase ad revenues, it’s easy to lose sight of the real goal of why your website or business exists in the first place—to provide value to users.
Use a judicial mix of ads and content so that users are not overwhelmed by the former. Sometimes ads are placed haphazardly on the web page and in between content without any thought to usability or aesthetics.
Even Google says that to get the most of your account, you should first consider the user and then think about anything else. Doing it the other way around is like putting the horse before the cart, it’s never going to work.
7. Publish high-quality content on a regular basis
This really is the big one, the other points are all just tweaks in one way or another—but when it comes to AdSense earnings, content really is the king.
Simply put: No traffic, no money; more traffic, more money.
But this is always easier said than done. It helps to publish content about a topic that you’re both interested in and have some level of expertise in, as people will then be more likely to view you as an influencer on your topic.
Google’s algorithm rewards websites that publish content on a regular basis with a higher ranking, and consequently, higher traffic—so make sure your publishing is more predictable than erratic.
Finally, going the extra mile to optimize your content for search engines can yield great results in terms of organic traffic, especially, in the long run.
8. Build an audience before setting up AdSense
Though it may be tempting to set up AdSense on your website right after you’ve published the first piece of content—the temptation is best avoided.
Cluttering your website with ads before anybody really knows about it will likely put visitors off, and consequently, they’ll be less likely to share or link to it. This limits your ability to emerge as an authority in your niche.
Focus instead, on winning a sizable audience in terms of email subscribers, RSS readers, and monthly visitors before you start displaying ads.
9. Go easy with the blocking and filtering
Each ad that you block by URL will be one more ad that won’t be bidding for space on your website in the auction—effectively reducing the earning potential of that ad space.
Furthermore, advertisers whose ads you block may decide that they don’t want to advertize with you in the future. The same thing happens when you filter out entire categories, but on a larger scale. Don’t block ads unless it’s absolutely necessary.
10. Keep yourself updated
The Google help center has this brilliant AdSense optimization overview that you could look at and take ideas from to get more mileage out of your AdSense account.
What are some of the things you do to optimize your earnings from AdSense? Share in the comments and let us know.